Mounting stuff, less space: Where to store self-storage?

A resurgence of people wanting to live in thriving downtowns has created a demand for space in urban areas, housing shortages, and increased rents and mortgages. As more upwardly mobile workers are living in more constrained urban areas, demand also grows for storage space close to urban downtowns. Urban planners must grapple with potential land use conflicts between parties when determining the highest and best use for urban areas. Toward that goal, Forward Pinellas met with partners to determine the best practices for self-storage development in Pinellas County.

A self storage center in St. Petersburg on 34th Street N.


Where space is at a premium, people look for cost-effective and convenient living solutions. When downsizing, people seek self-storage to store excess belongings, or things they only use on occasion, like sports equipment. Self-storage developed to meet those needs, and has grown as more people experience the crunch of city-living, or unexpected life changes like childbirth or death. Self-storage proves to be an attractive investment, too, because of its income-generating potential for investors and relative ease of property management.

Nationally, areas that experience a large increase in population and job growth see a positive correlation of more self-storage units available. According to Pinellas County Economic Development, Pinellas County sees a net increase of about 41 people per day to its population. Population turnover here is particularly high, and over a five year period about one third of the county’s population turns over to new residents. Demographic and generational trends, like low unemployment, the mobile nature of today’s workers, and higher disposable income means people are more likely now to rent self-storage. Many news articles would describe the millennial zeitgeist as choosing one’s preferred city to live in before landing a job there and wanting to be in close proximity to the city center, even if that means a smaller space.  

Trends and Challenges

When land was more affordable in Pinellas County, self-storage was typically single-story on larger plots of land. Mini storages contain household goods and equipment, are traditionally automobile-oriented, with many developments having numerous external bay style doors accessing separate storage garages or spaces. As land becomes more valuable, self-storage developments have become more vertically oriented with multiple stories, located closer to or in established neighborhoods and activity centers.

There are downsides to this land use type. Aesthetically, self-storage creates enormous areas that are barely used, which do not add to a livable street continuity in walkable downtowns, or contribute to economic activity in commercial and industrial areas. For these reasons, city leaders, planners, and local governments face challenges in determining the best locations and regulations for this specific use.

Planners around the county are trying to incorporate self-storage in appropriately zoned areas, where it can support more of a mixed and active use. For example, requiring ground floor commercial retail, office or residential around the liner of self-storage supports urban design principles that ensure greater economic activity and pedestrian accessibility. Sheltering adjacent neighborhoods from the effects of a self-storage use may require buffers from residential areas.

The self-storage market is currently developing at a rate much higher than in years past. Real estate investment trusts (REITS), which commonly own and operate self-storage facilities and pass along profits to investors, are becoming a major factor in new projects and buildings. Currently, markets in the American South and West are favorable for self-storage because net migration and job growth are high in places like Tampa Bay, Orlando, Atlanta and Houston. However, there are signs that the self-storage market is slowing down nationally and that we are approaching market-saturation and the tail-end of a cycle.

In Tampa Bay, developers indicate that the market is underserved and there is a need in the area for more self-storage. According to Pinellas County Economic Development, the Pinellas County market does have potential to support more self-storage units; it is under the national average for the number of units and square footage per person and has higher rents because of lower supply. Pinellas County has about 5.4 square feet of self-storage per person, or only 77% of the national average of about 7 square feet. Local developers are looking for creative ways to build self-storage in Pinellas County and say that the local market is challenging because of high land values and the lack of available real-estate that can accommodate self-storage.

Regulations and Best Practices

From a land use planning perspective, the greatest potential for conflict is in downtowns and planned transit corridors, where self-storage buildings can disrupt the active, pedestrian-oriented streetscapes that are integral to the success of these areas. Forward Pinellas is in the process of updating the Countywide Plan for Pinellas County, which coordinates land use among the county’s 25 local governments, with proposed new regulatory barriers to self-storage in transit-oriented land use categories. Optional transitional zones may include self-storage as long as pedestrian-friendly design is enforced. The more suburban, automobile-oriented areas that make up most of the county will continue to allow these uses as normal, but recommended best practices have been developed for their use.

Even in the suburban areas that can best accommodate them, self-storage often encroaches upon industrial and commercial zones in Pinellas, which poses a threat to the most economically productive areas in the County. Self-storage is discouraged from locating in traditionally industrial areas or in close proximity to job retaining industries. Pinellas County Economic Development would like to see self-storage locate in commercial areas that incorporate a more active and mixed-use, or office use, and which does not encroach on industrial lands.

Forward Pinellas supports self-storage incorporating more of an active storefront presence and a mix of uses that do not detract from livability or encroach upon traditional neighborhood characteristics. However, developers have indicated that they do not typically build mixed-use self-storage because of difficulties with financing and property management. Finding partners who develop and manage residential and commercial along with self-storage properties is difficult to do. Coordination between policy makers, local governments, and developers is therefore essential to maintaining a vibrant, economically diverse cityscape that can support self-storage.

Ultimately, local governments need to take an active role in determining where self-storage best fits and suits the needs of the community, use discretion on where they are allowed, and provide guidance to developers toward the desired end product. For local governments that want to reevaluate how they approach self-storage from a planning perspective, Forward Pinellas has compiled best practices and strategies from around the country and has developed the infographic below.

Active Use
Maintain an active ground-level street front that contributes significantly to the local economy, provides services to the community, and limits uses that are passive, like parking and self-storage, to upper floors.

The design should fit in with
the surrounding neighborhood
characteristics and match its character, style, and aesthetic look.

The best locations in Pinellas County for self-storage are along major arterial roadways in commercial areas.

The loading or unloading of vehicles, vans, trucks or trailers should not obstruct pedestrians, cyclist, or vehicular traffic.
Attenuate noise produced from loading and unloading self-storage units.

Direct lighting away from residential neighborhoods preventing creep, while also using as a deterrent for crime.

2 Responses to “Mounting stuff, less space: Where to store self-storage?”

  1. Karen Kirkpatrick

    There is a new storage facility, “The Cube” with various locations around Pinellas County and elsewhere. Brand new. Security. Reasonable. One can even lease a truck for free for a few hours to move your stuff in. Very friendly. I use the NEW one on 34th St. S. in St. Pete next to the SPC All State Center. I have lived here 25 years and storage has always been a huge problem, not just now. Be certain to either acquire the insurance at the facility or through your homeowner’s policy. A lot of these places go ‘belly up’ , or are burglarized or have flooding and fire issues. Do your homework.

  2. David Norriss

    I like how you said that when people downsize they end up needing a storage place to keep all of their belongings that they use every once in a while. I have been wanting to move downtown for a while but none of the places have enough space for everything I own. I think it would be more beneficial for me to rent a storage unit, like you were saying, if I actually end up moving downtown.


Leave a Reply

  • (will not be published)

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>